ATARA - Crossing the Ganga in Sanskrit and Crown in Hebrew and this is what epitomises the World of ATARA - A Luxury and Hospitality Group.

Group ATARA was formed in JUNE 2020 to bring the best of hospitality and luxury holidays to travellers across India and Globe. We are a very focussed group, which led us to be destination experts and very proudly we state that we are one of the leading Travel Groups for Kashmir - Ladakh - Rajasthan - Uttarakhand as destination management company. Also Under Hospitality, we manage about 5 hotels in Kashmir & Ladakh region and expanding , we also own a fleet of vehicles in Kashmir and Ladakh region. We are also destination expert for Bali - Srilanka - Dubai outside India.

As a philosophy, any new destination we enter, we would like to be known as an expert for that and offer the best of class services everywhere we Go.

To experience the best of Luxury Travel across some