ATARA - Crossing the Ganga in Sanskrit and Crown in Hebrew and this is what epitomises the World of ATARA - A Luxury and Hospitality Group.

Group ATARA was formed in JUNE 2020 to bring the best of hospitality and luxury holidays to travellers across India and Globe. We are a very focussed group, which led us to be destination experts and very proudly we state that we are one of the leading Travel Groups for Kashmir - Ladakh - Rajasthan - Uttarakhand as destination management company. Also Under Hospitality, we manage about 5 hotels in Kashmir & Ladakh region and expanding , we also own a fleet of vehicles in Kashmir and Ladakh region. We are also destination expert for Bali - Srilanka - Dubai outside India.